Design and Prototyping of a Video-Sharing platform
Overview
MetaPrompter (rebranded as VidLink) is an ongoing product design project for a video-sharing platform that allows creators to upload and share videos, with timestamped prompts linking to services or products.
The goal was to design a sleek, modern platform that encourages creation, sharing, and interaction while supporting both user and admin workflows.
I joined the project as a product designer, working closely with the CEO from early concept through prototyping.
Design approach
The design focused on clarity, scalability, and ease of use for first-time users and creators. The platform needed to feel intuitive while supporting relatively complex interactions, such as adding timestamped prompts, managing videos, and handling moderation on the admin side.
I was given creative freedom to define the visual direction and user experience. After a few iterations and comparative analysis, we defined a design direction that balanced strong UI/UX principles with the CEO’s vision for the product.
This included establishing the visual identity (color palette, typography, and interface components) and defining content hierarchy and copy.
All core user journeys were mapped and prototyped, covering:
- User onboarding and sign-up
- Video creation and sharing
- Defining the content the user was going to see, including videos and cards with prompts for different timestamps.
- Adding and managing timestamped prompters
- Creator profile management
- Admin actions such as content approval, credit allocation, and user moderation
Design decisions were validated through close collaboration with the web developer to ensure technical feasibility.
Role & Responsibilities
I was responsible for turning the owner’s concept into a complete, high-fidelity product experience. This included thinking how a creator tags and uploads a video to how a viewer discovers and acts on those tags.
My responsibilities included:
- Designing the creator journey: uploading a video, adding product and service tags (“prompts”), and publishing it.
- Designing the viewer experience: browsing and watching other users’ videos, and acting on the products and services tagged within them.
- Designing profile creation and performance tracking, so creators could see how their videos were doing.
- Designing the credits system that let creators earn and spend credits to upload additional prompts.
- Producing high-fidelity, functional prototypes in Figma to support both stakeholder alignment and development handoff.
I worked directly with the platform’s owner throughout, since the project had no dedicated product or research team. He hadn’t budgeted for user testing at this stage, so I validated each flow against his product vision through iterative review with him rather than formal user research.
I designed all components from scratch, ranging from full page layouts to smaller elements like video cards, tagging interactions, profile modules, and buttons with multiple states.
Outcome
MetaPrompter currently has a fully defined product design and interactive prototype that supports both creator and admin workflows across desktop and mobile.
The project is ongoing, with continued iteration and feature expansion planned as the platform evolves.