UI/UX Designer in Madrid
Hi, I’m Alex
Product design with purpose.
Guided by curiosity and continuous learning.
My Background
I am a visual designer and architect based in Madrid.
I’ve been creating digital products since 2021, working on web and mobile platforms with tech startups and B2C businesses. My main fields of expertise are product design, branding, and prototyping.
I’m passionate about design in all its forms. Curiosity is one of the greatest virtues we have and it’s what keeps us alive.
What +12 years in the design field has taught me
Although I’ve always been passionate about art and tech, I’ve been directly involved in the design industry since 2014, when I enrolled in the Architecture Bachelors program.
Going to college, and particularly with an Architecture degree, helps you think quickly on your feet, finding holistic approaches to finish a project, and balancing out aesthetics and usability.
Around 2020 and while I was finishing my capstone project, I discovered UI/UX design and completed a few course specializations online.
I realized my career and UI/UX design had a lot in common: learning about the user, defining the context and, essentially, solving problems. The best part about design is that you never stop learning.
After finishing my studies, I’ve collaborated with clients all around the world and gotten involved with the design events and activities in my city.
I’m passionate about design in all its forms. Curiosity is one of the greatest virtues we have and it’s what keeps us alive.
FAQ
How do I start a project?
Feel free to schedule a free discovery call, or email me at hello@alexandervarela.com with a brief description of your project, budget, timeline and any questions or ideas you have.
How long does it take you to finish a project?
Depending on the scope, websites and landing pages usually take 4 – 6 weeks to design. WordPress development usually takes 2 – 3 weeks.
Projects with a bigger scope, involving other factors such as branding or design systems, usually take 3 – 6 months.
All designs are responsive for desktop, tablet and mobile.
How many revisions do you offer?
Each project includes unlimited revisions. I am always open to collaborating and sharing ideas until we are both happy with the results.
Do you work alone?
I handle most of my projects alone, although I occassionally collaborate with other senior UX designers and web developers if need be.
Are your designs made from scratch? Do you use AI?
Although I use AI to speed up simple, repetitive tasks, the creative process is developed from scratch.
I do not use AI as a replacement for my work as a designer.
